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Fitpass
Fitpass, the magic wand of fitness, was created with a mission to make workout accessible to everyone, regardless of the distance, time, or a lack of motivation. It was the solution to the age-old problem of excuses and procrastination when it came to fitness. The journey started with a survey that revealed the major hindrances in people's quest to be fit and healthy.
A One-Stop Shop for Fitness
Fitpass, the magic wand of fitness, was created with a mission to make workout accessible to everyone, regardless of the distance, time, or a lack of motivation. It was the solution to the age-old problem of excuses and procrastination when it came to fitness. The journey started with a survey that revealed the major hindrances in people's quest to be fit and healthy.
Achieving Fitness Goals, Anytime, Anywhere
​Fitpass studios were spread across the country to help individuals achieve their fitness goals, and the app came with added perks like an in-app personal nutritionist and AI-led fitness coaching services.
#NoMoreBahana
​L2BC took the challenge of promoting Fitpass to the streets and asked people fundamental questions related to fitness. The hashtag #NoMoreBahana was used to encourage people to stop making excuses and join the Fitpass network. The month-long Facebook advertisement campaign was a huge success, with a remarkable 11% increase in app downloads, adding more people to the Fitpass community.
Result
​This was a journey of making fitness accessible, convenient, and fun, and L2BC played a crucial role in making it happen. If you're looking for a partner that can help turn your business dreams into reality, look no further than L2BC.
