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Kandi Collective


Kandi Collective

Wrong Has Never Looked So Right

As the creative minds behind L2BC, we were thrilled to partner with the fearless fashion brand Kandi Collective for their commercial launch video. With a vision to transcend culture and lifestyle, Kandi is for those who embrace their individuality and aren't afraid to make a scene.


So, we embraced their bold vision and brought it to life with our launch video for their first collection, inspired by the snake & flower embroidery. The idea was to do what society deems "wrong" and embrace the misfits and outliers. And that's exactly what we did.


We started the buzz by releasing teasers on Instagram and other social media platforms, hyping up the launch and creating excitement around the brand. The final video was a showcase of the collection, capturing the spirit of Kandi Collective and its "do what's wrong" tagline.


With our help, Kandi Collective made a splash in the fashion world and showed that being "wrong" can be oh-so-right.


Our launch commercial for Kandi Collective's "Snake & Flower" collection was a hit, generating leads and sales within the first day. But just as things were looking up, the second wave of COVID-19 hit Delhi, bringing with it a fresh round of lockdowns and challenges.

In the face of adversity, L2BC decided to put the marketing campaign on hold and focus on giving back to the community. Our team jumped into action, providing support and aid to those in need during these difficult times.

Despite the setback, the demand for Kandi Collective's merchandise only grew, and before long, all the inventory was sold out. The success of this project is a testament to the power of perseverance, teamwork, and doing what's right, even when it's not the easiest path. We couldn't be prouder to have been a part of the Kandi Collective journey.

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